The Humanities are the discipline which is committed to explaining how societies, cultures, discourses, or political systems emerged and developed the way they did. As a scholar of Cultural and Literature Studies, the changing of language standards and discourses and the emotions attached to them seems, for me, to be one of the key questions the Humanities should deal with today. By dealing with language, myths, rituals, and the social imaginary and with both ‘high’ and ‘popular’ culture, the Humanities provide an important means to analyze current changes or crises within a society. Literature and visual culture, especially cinema and TV, including advertisement, not only mirror society’s unconscious anxieties, but may as well foreshadow sociopolitical developments that have not yet reached the surface. Hence, literature and popular culture can be a measurement for the state of a society: they display, to put it in Raymond Williams’ words, not only the dominant, but also the residual and the emergent –or the yet to emerge – discourses within a nation (cf. Williams 1977). In my proposed speech, I would like to explore the relations between contemporary discourse on power relations, sovereignty, hegemony, and art. I would argue that contemporary French or French American literature and cinema (for example Michel Houellebecq, Yasmina Reza, Philippe de Chauveron, Roman Polanski) can be regarded as mirrors of a subliminal political anxiety that is not yet fully visible. They reflect and question ‘residual’ as well as ‘emergent’ ideas and ideologies. By examining what different kinds of language and affect those works apply, subvert, or parody, the Cultural Studies theorist may deconstruct the myths (in the sense of Roland Barthes1957) that surround contemporary capitalist society and politics. In a second step, I will turn to new formats of contemporary popular culture like the relatively recent print products Flow or Beef and ask what kind of society is imagined, reproduced, and encouraged here. Do such magazines compensate for the loss of democratic popular sovereignty? Do they offer compensations for the ever more difficult and fragile relations between the sexes in contemporary Western societies? By combining literature, cinema, and magazines, offering a comparative analysis based on Literature and Cultural Studies theories, I intend to show that the Humanities are essential to examine and analyze discourses and –visible or invisible – power structures in contemporary societies – especially within the dos and don’ts of the digital age, or, as Marshall McLuhan would put it, in the ‘global village’. The Humanities can be misused or misinterpretated as elitist tools to sustain and reproduce hegemonic discourses. But they can be ‘used’ much better to question those discourses and the people and institutions that make them. Humanities are at their best whenever they question not only their environment, but also themselves. They are, thus, the one discipline that constantly reinvents itself – that’s why we need them so much.