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Dirk Baecker

Witten/Herdecke University

Prof. Dr Dirk Baecker is Dean of the Faculty of Humanities and Arts at Witten/Herdecke University and holds a Chair of Culture Theory and Management. Among his key research interests are sociological theory, economic sociology, organisational research and management theories.  Baecker underlines the profound structural and cultural implications of electronic media – from telegraph, radio and TV to computers and the internet – for humans and society, comparable to the introduction of book printing (“modern society”), writing (“advanced civilisations”), and language (“tribal cultures”). According to Baecker, we live in the “next” society, with tremendous distortions between different stages of socio-cultural evolution.